MAC Cosmetics is supposed to release a new collection called the Rodarte Collection. Oh, how exciting!!! Maybe not so much this time. The controversial names given to each item in the collection has caused a great wrath in the beauty and women community. So what's the big stur? Because MAC decided to gather inspiration from the Mexican culture, the names have distastefully represented a part of Mexico, in which women unfortunately are being mistreated.(image courtesy of vexinthecity.com)Picture to the left shows the collection.
MAC named two of their nail polishes in the collection, Juarez (a pink frost) and Factory (a mint frost). So, who cares? Well, many people. Why, you might ask? Juarez is an impoverished Mexican factory town notorious for the number of women between the ages of 12 and 22 who have been raped and murdered with little or no response from police.Most of the young women are employees at the border town’s factories, called maquiladoras, and disappeared on the way to or from work. Activists have been applying constant pressure on Mexican police, who have shown little response to properly investigating the murders, allegedly because the victims are poor women (frisky.com). Many activists, including Jennifer Lopez, have been working towards awareness for the women and Juarez, but nothing seems to be getting done. Why would MAC and Rodarte name their items after the persecution that is occuring to these women? A statement was released with MAC's apology, stating that they would change the names and make a donation to the cause, but truly why would anyone want to buy a collection that was firstly supporting the exploitation of women? Whats next eyeshadow in "Nazi" and lipstick in "Anti-Semetism?"
If you want to make a difference please sign the following petition against the Rodarte MAC Makeup Collection and the City of Juarez: http://www.ipetitions.com/petition/macrodarte/
Want more information on the City of Juarez, visit: http://www.amnesty.org/
Dear Rodarte & Mac,
Although, you might have not intentionally named the products with names referring to the City of Juarez- next time do some research. Many women love your products, but when it starts being more about the money and less about the community, your sales will go down the drain. So, please- Get it together.
Sincerely,
Linda
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